MLS Player of the Week Wayne Rooney is riding high off consistently high performance in recent weeks. The former Manchester United player is making waves in Major League Soccer since joining the league several weeks ago, lifting the once-floundering D.C. United to 5 straight undefeated matches.
With three goals and three assists in only eight matches, Rooney has already made his presence known on the team and within the league itself. As such, it was perhaps only a matter of time before demand for Wayne Rooney’s state-side merchandise to reach a fever pitch – enter a new deal Triple S Sports and D.C. United have made with Octagon to grant the latter exclusive rights to handle commercialization and activation of the Rooney IP in North America.
Based in Washington DC, Octagon is well-positioned to ensure that the Rooney brand is well represented in the market as fans across social media have eagerly propelled the former Red Devil to the forefront of the American sports scene. Octagon represents some 800+ athletes and personalities, among them are NBA star Stephen Curry and Olympic swimmer Michael Phelps. Additionally, Octagon’s extensive client roster includes the likes of MasterCard, Bank of America, Delta Airlines, and Taco Bell.
Paul Stretford, Triple S Sports & Entertainment’s Managing Director said, “Octagon are one of the most respected sports rights agencies and fit perfectly with our wider commercial ambitions for the Wayne Rooney brand throughout North America.”