People come to Instagram to connect around their passions and one of the most passionate communities on Instagram is sports enthusiasts. In fact sports is one of the most popular areas of interest on Instagram, with 1 in 3 Instagrammers following a sports account or athlete and even more coming to the platform to connect and share during global sporting events. This highly engaged sports community presents a huge opportunity for brands.
During this inspirational and informative discussion, Sunil Singhvi, Instagram’s UK Strategic Partnerships Manager and a panel of leading sports marketing experts shares their thoughts on how brands can build passion-based campaigns that tap into global moments and deliver deep and valuable relationships with their consumers.

From how can brands connect with fans through creative storytelling; pre, during and post sports games, to the best way to balance working with sports stars vs everyday athletes in order to achieve the authenticity that audiences are looking for, they’ll explore the best ways to drive business results from passion-based marketing.

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