A newly released Nielsen survey indicated that 84% of sports fans – across 8 key global markets, including the U.S. and U.K. – hold an interest in women’s sports.

While interest in watching female competition is greatest when it’s tethered to a male sporting event – like MMA or tennis, 45% of those polled said they’d consider attending a women’s sporting event and 46% said they would watch women’s sports more regularly, if they were more readily available on broadcast television.

Those supportive of women’s sports say they’re “more progressive and inspiring, less money-driven, more family-oriented and cleaner than men’s sports.”

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