The NHL introduced player and puck tracking technology to fans, for the first time, at January’s All-Star Game – software capable of calculating the speed at which players skate, the distance each travels throughout the game and shot speed.
The league plans to deploy the technology full-time for regular season games beginning next season.
6 technology companies were given the opportunity to showcase commercial applications for the comprehensive tracking data collected.
Trigger Global introduced software that allows fans to project games in 3D onto any surface.
WSC Sports rolled out AI technology capable of creating instant highlight packages.
Beyond Sports gave fans the chance to watch the game from various vantage points – like from the perspective of the goalie in net, and VIZRT added real-time next-gen stats to the game broadcast.
But despite but those advances in broadcast applications, it’s in-game sports betting that provides the league with the greatest opportunity to monetize the insights collected; Genius Sports introduced a platform for live in-game prop betting and Swish Analytics rolled out gambling software that offers real-time updates and statistics.