Rumors indicate that MLS’ New York Red Bulls are closing in on a stadium naming rights agreement with a licensed gaming company.
A deal would make the Red Bulls the 1st U.S. based pro sports team to sign a naming rights pact with a sports betting operator.
Sources tell JohnWallStreet that it is Caesars Entertaiment Corporation exploring the possibility of putting their name on Harrison’s Red Bull Arena.
Caesars is also said to be the company Commissioner Don Garber was referring to when he said the league is “close to a major league-wide [gaming] sponsorship.”
Speaking of league-wide betting sponsorship pacts, rumblings indicate that NASCAR will be the next U.S. pro sports organization to sign one.
Considering that the racing circuit has venues in 3/8 states currently licensed (NV, DE, PA) – which is more than any of the big 4 sports have – and that it inked a deal with Sportradar to monitor betting during races, it’s only logical the next step will be to sell its official data.
Remember, NASCAR is also particularly attractive from a handle perspective – 41 cars start the race; so, there are countless outcomes to bet on.