Canelo Alvarez and Daniel Jacobs recently embarked on multi-city press tour to promote their May 4th bout – a high-profile fight that will air exclusively on DAZN.
Promoters Eddie Hearn and Oscar De La Hoya insist that the Cinco de Mayo bout will mark an inflection point where fans accustomed to paying $85+ for super fights, realize that a subscription streaming service is capable of offering blockbuster showdowns without “the pay-per-view price tag”, but Ringstar Sports’ Richard Schaefer disputes the notion that this is the beginning of the end for the PPV model.
In fact, Schaefer told ESPN that PPV is “going to be bigger than ever” and projected that existing PPV records are going to fall.
The former CEO of De La Hoya’s Golden Boy Promotions won’t have to wait long to find out – Fox and ESPN will both scheduled to host PPV cards over the next 45 days.
Eddie Hearn’s proclamation that the PPV model is dead may be a “ridiculous message” (those are Schaefer’s words, not mine), but there’s no denying the value boxing fans receive with DAZN’s monthly subscription package.
The Alvarez/Jacobs fight will be Canelo’s 2nd on the platform in 6 months and Anthony Joshua’s June bout against Jarrell “Big Baby” Miller will mark his 2nd appearance on the OTT service within 9 months.
Those 4 fights as PPV events would have cost fans north of $300, but DAZN subscribers paid less than $100 and had access to dozens of other live boxing and MMA cards over that time.