Some bowl games are by and large just absolutely shameless with their branding, while others are so out of left field that they’re downright adorable in their craziness.
College Football Bowl fans, you’re gonna love this news!
The Cactus Bowl has been renamed to the….
Are you ready for it?
THE CHEEZ-IT BOWL!!
Monday, it was announced that the bowl, to be played the day after Christmas Day between the Big 12 and the Pac 12, was being renamed from a plant to a tiny cheesy cracker.
Played annually at Chase Field in Phoenix Arizona, this amazing partnership will include a “multi-year” deal.
Here’s more from this new and exciting partnership from the bowl’s release:
Cheez-It®, the number one selling cracker brand in the United States, will be the exclusive snacks partner, bringing delicious snacking experiences and flavor fun to the high-energy excitement of college football.
“For most fans, snacks are an important part of their football-watching experience, whether they are viewing at home or throwing a game day tailgate. The unique, cheesy and crunchy taste of Cheez-It® has earned a place in many fans’ game day snack traditions,” said Jeff Delonis, Marketing Director of Cheez-It®. “We’re very excited to further extend our relationship with college football through the Cheez-It® Bowl to celebrate the state of Arizona and the athletes from the Big 12 and Pac-12.”
The bowl has been played in a few different cities in Arizona since 1989, including Tucson and Tempe. The game is being played temporarily at Chase Field, home of the Arizona Diamondbacks, until Arizona State’s Sun Devil Stadium is renovated.
Would you please excuse me for a minute, I need to grab some Cheez-Its!