To the poor fans of the NFL’s Cleveland Browns, there’s surely nothing worse than coming off a completely winless season. On a much brighter note, there’s always free beer that will come with a catch. In a brilliant marketing move by Bud Light, they plan to install “Victory Fridges” at Cleveland’s Fist Energy stadium and bars around the city until the Browns pull off a win. The fridges that are crammed full of Bud Light, (upwards of 200 aluminum 16-ounce bottles) are rigged using smart technology to open once the team wins their first regular season game.
The fridges will be activated in the Cleveland area for home and away game wins. “We’re always cheering for them,” said Andy Goeler, vice president of marketing for Bud Light, an NFL sponsor. “Obviously they haven’t won in a while. We’re putting victory fridges out into the marketplace. When the Cleveland Browns win, at the end of the game, these refrigerators … will send a wireless signal that will unlock them and give fans the opportunity to have a celebratory Bud Light.”
The last time the Browns won a regular-season game was Dec. 24, 2016, when they beat the Chargers, 20-17, in Cleveland.
Cleveland opens the season in FirstEnergy Stadium at 1 p.m. Sunday, Sept. 9, against Pittsburgh. So, the earliest any of the fridges could be opened would be about 4 p.m. that day.
You’ve got this Cleveland!