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JohnWallStreet: Real Madrid Agreement With Adidas

Real Madrid has agreed a 10-year deal with Adidas worth at least $1.25 billion, the most lucrative kit manufacturing pact in soccer history.
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JohnWallStreet: Disney Supports Ballot Initiative

The Walt Disney Company spent $20 million in support of a ballot initiative, which passed on November 6th, that will give Florida voters the right to prevent the expansion of casino gambling (and sports betting) within the state.
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JohnWallStreet: Sports Fans Love Women in Sports

A newly released Nielsen survey indicated that 84% of sports fans - across 8 key global markets, including the U.S. and U.K. - hold an interest in women’s sports. While interest in...
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JohnWallStreet: New Jersey Sports Takes in Stunning $183.9 Million

The New Jersey Division of Gaming Enforcement has reported that the state’s 8 licensed sportsbooks took in a “stunning” $183.9 million in bets during the month of September, nearly...
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JohnWallStreet: NFL Streaming and Directv

The NFL is reportedly considering exercising an exit clause in their pact with DirecTV, a decision that would revoke the satellite provider’s exclusive rights to broadcast Sunday Ticket at...
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What Sport Can Teach us About the Power of Vulnerability – Part 2

Let's explore the role of vulnerability in marketing. Where aspiration once ruled it is now relatable and raw human content that is cutting through. With Australia's sporting obsession, our elite...
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What Sport Can Teach us About the Power of Vulnerability – Part 1

Let's explore the role of vulnerability in marketing. Where aspiration once ruled it is now relatable and raw human content that is cutting through. With Australia's sporting obsession, our elite...
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JohnWallStreet: F1 Has Announced Partnership with Interregional Sports Group

Formula One has announced a sponsorship and data rights partnership with Interregional Sports Group that will enable the development of a live in-race betting platform. The 5-year deal, worth at...
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The Influence of Media in Building the Australian Addiction to Sports – Part 2

Join this panel of media experts as they discuss the influence of their industry on the sports viewing addiction in Australia. Sport doesn't just happen: What happens on the...
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The Influence of Media in Building the Australian Addiction to Sports – Part 1

Join this panel of media experts as they discuss the influence of their industry on the sports viewing addiction in Australia. Sport doesn't just happen: What happens on the...

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