Gaming as an Ad Experience

This panel of industry leaders will discuss campaigns they’ve watched become huge successes, activations and metrics that have shocked us all, and what we can expect to see in the future.

JohnWallStreet: UFC Moves UFC232 Card From Las Vegas to LA on 6 Days Notice

The UFC moved its December 29th UFC232 card from Las Vegas to Los Angeles on just 6 days’ notice after the Nevada State Athletic Commission decided not to issue headliner Jon “Bones” Jones a license to fight in the state.

Revealing The Modern Gamer — She’s Not Who You Think He Is

While gamer stereotypes continue to persist, there’s a whole new generation of gamers who live to tell a different story.

How Snapchat Brings Fans The Sports Moments That Matter

Hear from Snap’s VP of Content, Nick Bell, about how Snapchat is becoming the platform that has figured out how to work with every major player in the sports landscape, and takeaways from the 2018 Olympics, the World Cup and other major moments.

The Esports Ecosystem: Authenticity Above All Else

Minute Media's panel features perspectives from the forefront of the industry - publishers, teams, leagues and agencies - that have successfully and authentically connected brands to fans.

How Innovative Technologies are Changing the Sports Marketing Landscape

Minute Media's panel will explore how bleeding-edge technology, new content platforms and interactive storytelling are evolving the relationships between brands and sports fans.

JohnWallStreet: Showtime Fight Between Deontay Wilder and Tyson Fury Tracking to Surpass 300K Buys

Showtime has yet to release the final viewership figures for their December 1st boxing match between Deontay Wilder and Tyson Fury, but The Ring’s Mike Coppinger has reported that the fight is tracking to “surpass 300K buys.”

JohnWallStreet: NHL to Seattle

The National Hockey League has awarded the league’s 32nd franchise to David Bonderman, Jerry Bruckheimer and the city of Seattle.

Delivering For Fans

The key is to authentically reach fans and deliver custom experiences both live and in their pocket.

JohnWallStreet: Sports Fans Love Women in Sports

A newly released Nielsen survey indicated that 84% of sports fans - across 8 key global markets, including the U.S. and U.K. - hold an interest in women’s sports. While interest in...

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