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Beyond the Broadcast, Capture The Full Value of Your Sports Sponsorships

This year, global sponsorship spending is projected to be $63 billion. The value of sports signage and sponsorships on social media has surpassed TV and sports marketers need a...

The Impact of Live Social Content on Sports Marketing

The roar of the crowd hit a fever pitch at Oracle Arena this week as the Golden State Warriors shared Instagram Stories live on the jumbotron with fans – becoming the...

Upon Further Review, Costly Super Bowl Ads Don’t Drive Sales or Brand Lift

If a brand is looking to make a splash, there’s no better way than running an ad during the Super Bowl, which this year will cost $5 million for...

The Big Brands at Wimbledon, and Andy Murray’s Socks

When we think of Wimbledon, there are certain brands that spring to mind: Pimm's, Lanson, Robinson’s, Rolex. Perhaps less obvious, but no less important, are the brands of the...

Hurdling for Hamburgers and Other Mixed Messages

As a former athletics coach, my mum has been left perplexed by the sponsorship partners of the upcoming Olympics. ‘What on earth does McDonald’s have to do with sport?’...

Rio 2016: The Brand Legacy

With Rio 2016 now well under way, sponsors are enjoying the global euphoria generated by the Games, and understandably so. The Olympics represents one of the most effective international...

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