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Building Brands Through Sports and Entertainment with Juliana Calle

Join Magnus Media for a lively discussion centered on marketing athletes and musicians. A panel focusing in today’s world of music, sports, content, branding and marketing. https://vimeo.com/262095789 https://vimeo.com/262093178

Upon Further Review, Costly Super Bowl Ads Don’t Drive Sales or Brand Lift

If a brand is looking to make a splash, there’s no better way than running an ad during the Super Bowl, which this year will cost $5 million for...
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JohnWallStreet: NBA’s Jersey Patch Program

The NBA’s jersey patch program – introduced in 2017 as a 3-year pilot – has been an “overwhelming success” from both the league and the advertisers’ perspectives.

The Big Brands at Wimbledon, and Andy Murray’s Socks

When we think of Wimbledon, there are certain brands that spring to mind: Pimm's, Lanson, Robinson’s, Rolex. Perhaps less obvious, but no less important, are the brands of the...

The Impact of Live Social Content on Sports Marketing

The roar of the crowd hit a fever pitch at Oracle Arena this week as the Golden State Warriors shared Instagram Stories live on the jumbotron with fans – becoming the...
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Kuno Becker, Gaz Alazraki and Oribe Peralta: Celebrities as Disruptive New Media (part 4)

Hear Kuno Becker, Gaz Alazraki and Oribe Peralta talk about the importance of celebrities and influencers to communicate brand messages to generate meaningful engagement with their respective audiences on...
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Beyond the Broadcast, Capture The Full Value of Your Sports Sponsorships

This year, global sponsorship spending is projected to be $63 billion. The value of sports signage and sponsorships on social media has surpassed TV and sports marketers need a...

Rio 2016: The Brand Legacy

With Rio 2016 now well under way, sponsors are enjoying the global euphoria generated by the Games, and understandably so. The Olympics represents one of the most effective international...
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Victor Cruz in Conversation at AWLATAM 2018 (part 1)

NFL Pro Bowl Receiver Victor Cruz sits down for a fireside chat on his career and what's to come at Advertising Week LATAM 2018. https://vimeo.com/259999388 https://vimeo.com/260001971
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The World Cup panel at AW LATAM (part 1)

The passion of sport is never more apparent than during the World Cup. As the 2018 competition approaches, learn how fans participate in the games, get insights into viewership...

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