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Victor Cruz in Conversation at AWLATAM 2018 (part 2)

NFL Pro Bowl Receiver Victor Cruz sits down for a fireside chat on his career and what's to come at Advertising Week Latam 2018. https://vimeo.com/260006605 https://vimeo.com/260007962  
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Kuno Becker, Gaz Alazraki and Oribe Peralta: Celebrities as Disruptive New Media (part 2)

Hear Kuno Becker, Gaz Alazraki and Oribe Peralta talk about the importance of celebrities and influencers to communicate brand messages to generate meaningful engagement with their respective audiences on...

The Impact of Live Social Content on Sports Marketing

The roar of the crowd hit a fever pitch at Oracle Arena this week as the Golden State Warriors shared Instagram Stories live on the jumbotron with fans – becoming the...

Rio 2016: The Brand Legacy

With Rio 2016 now well under way, sponsors are enjoying the global euphoria generated by the Games, and understandably so. The Olympics represents one of the most effective international...
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The World Cup panel at AW LATAM (part 1)

The passion of sport is never more apparent than during the World Cup. As the 2018 competition approaches, learn how fans participate in the games, get insights into viewership...
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Kuno Becker, Gaz Alazraki and Oribe Peralta: Celebrities as Disruptive New Media (part 3)

Hear Kuno Becker, Gaz Alazraki and Oribe Peralta talk about the importance of celebrities and influencers to communicate brand messages to generate meaningful engagement with their respective audiences on...

Hurdling for Hamburgers and Other Mixed Messages

As a former athletics coach, my mum has been left perplexed by the sponsorship partners of the upcoming Olympics. ‘What on earth does McDonald’s have to do with sport?’...
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JohnWallStreet: All Elite Wrestling is the Largest Investment Within Pro Wrestling Space Since Mid-90’s

Cody Rhodes and The Young Bucks, formerly of New Japan Pro Wrestling and Ring of Honor respectively, have announced the formation of “All Elite Wrestling”; a new promotion intent on surpassing WWE as the industry leader.
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JohnWallStreet: NHL Introduces Player and Puck Tracking Technology

The NHL introduced player and puck tracking technology to fans, for the first time, at January’s All-Star Game - software capable of calculating the speed at which players skate, the distance each travels throughout the game and shot speed.
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Kuno Becker, Gaz Alazraki and Oribe Peralta: Celebrities as Disruptive New Media (part 1)

Hear Kuno Becker, Gaz Alazraki and Oribe Peralta talk about the importance of celebrities and influencers to communicate brand messages to generate meaningful engagement with their respective audiences on...

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