Give us the Cheez Please!

Some bowl games are by and large just absolutely shameless with their branding, while others are so out of left field that they're downright adorable in their craziness. College Football...
video

JohnWallStreet: Lawsuit Could Result in NCAA Adopting Olympic Model

U.S. District Judge Claudia Wilken will hear the case of Martin Jenkins (former Clemson football player) v. NCAA in December and determine if the NCAA’s system of capping the...

Cleveland Brown Fans Could Use Some Free Beer, and a Win

To the poor fans of the NFL’s Cleveland Browns, there’s surely nothing worse than coming off a completely winless season. On a much brighter note, there’s always free beer...

JohnWallStreet: NBA Becomes First U.S. League to Sign Official Sports Betting Partnership

The National Basketball Association became the first U.S. pro sports league to sign an official sports betting partnership, announcing a deal with MGM Resorts Intl. (MGM) on Tuesday. The...
video

Building Brands Through Sports and Entertainment with Juliana Calle

Join Magnus Media for a lively discussion centered on marketing athletes and musicians. A panel focusing in today’s world of music, sports, content, branding and marketing. https://vimeo.com/262095789 https://vimeo.com/262093178
video

Kuno Becker, Gaz Alazraki and Oribe Peralta: Celebrities as Disruptive New Media (part 3)

Hear Kuno Becker, Gaz Alazraki and Oribe Peralta talk about the importance of celebrities and influencers to communicate brand messages to generate meaningful engagement with their respective audiences on...

The Impact of Live Social Content on Sports Marketing

The roar of the crowd hit a fever pitch at Oracle Arena this week as the Golden State Warriors shared Instagram Stories live on the jumbotron with fans – becoming the...

How Brand Purpose Can Help Guide Advertising Strategy at Rio Olympics

Navigate the proliferation of screens and narratives to curate content and achieve relevancy, says Leo Burnett US Chief Strategy Officer Marcello Magalhaes Given the advancement in mobile technology since the...

Stay connected

95,780FollowersFollow
120,274FollowersFollow