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Kuno Becker, Gaz Alazraki and Oribe Peralta: Celebrities as Disruptive New Media (part 3)

Hear Kuno Becker, Gaz Alazraki and Oribe Peralta talk about the importance of celebrities and influencers to communicate brand messages to generate meaningful engagement with their respective audiences on...

The Impact of Live Social Content on Sports Marketing

The roar of the crowd hit a fever pitch at Oracle Arena this week as the Golden State Warriors shared Instagram Stories live on the jumbotron with fans – becoming the...

How Brand Purpose Can Help Guide Advertising Strategy at Rio Olympics

Navigate the proliferation of screens and narratives to curate content and achieve relevancy, says Leo Burnett US Chief Strategy Officer Marcello Magalhaes Given the advancement in mobile technology since the...

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