JohnWallStreet: Real Madrid Agreement With Adidas

Real Madrid has agreed a 10-year deal with Adidas worth at least $1.25 billion, the most lucrative kit manufacturing pact in soccer history.

BODYARMOR Sports Drink to Hydrate Student-Athletes on the Sidelines of NCAA Championships

BODYARMOR, the fastest-growing sports drink in the category, today announced that the brand will become the Official Sports Drink of NCAA championships, including March Madness, beginning in 2019.

JohnWallStreet: Disney Supports Ballot Initiative

The Walt Disney Company spent $20 million in support of a ballot initiative, which passed on November 6th, that will give Florida voters the right to prevent the expansion of casino gambling (and sports betting) within the state.

JohnWallStreet: NHL Signs Partnership with MGM Resorts International

The NHL signed its first sports betting partnership, a multi-year pact with MGM Resorts International, that provides MGM access to the “advanced game data” it needs to create in-game...

The 2028 Olympics in LA Already Selling Sponsorships

The 2028 Olympics is still 9 year away but it's not stopping Olympic organizers from selling sponsorships now. In two months, Los Angeles 2028 will launch the largest single sponsorship...

JohnWallStreet: World Series Most Lucrative Event Ever for Ticket Brokers

4 ticket brokers have filed suit against the Dodgers alleging the franchise manipulated pricing on the secondary market for World Series tickets, by steering all available inventory –  some...

Beyoncé and JAY-Z Won Gold Medals For Halloween Dressed As These Iconic Sports Stars

Leave it to Queen Beyoncé and Jay-Z took home the gold medals last night for Halloween 2018. Last night (Oct. 31), music’s power couple took to Instagram to share their costumes, and...

JohnWallStreet: NFL Owners, League Execs Concerned about Chargers Viability in Los Angeles

It’s been reported that “a major discussion topic among NFL owners/executives” is “the Chargers’ long-term viability in LA.” While the talks are have been characterized as “private conversations”, there is...

MGM Inks Another Major Deal To Become Official Sports Betting Partner Of The NHL

The NHL announced Monday that MGM Resorts will become its official sports betting partner in a multiyear marketing and data agreement. As the league’s first sports-betting partner, MGM Resorts will be able to use official NHL...

JohnWallStreet: 90s Sneaker Brands Re-Enter Basketball Space

Performance shoe styles remain out of favor, but that hasn’t prevented a host of companies from re-entering a declining U.S. basketball market in 2018. Back in March, Puma announced its...

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