JohnWallStreet: ESPN+, Exclusive Broadcast Partner of UFC through 2025

The UFC has agreed to a deal with ESPN that will make ESPN+ the exclusive broadcast partner of the promotion’s PPV events through 2025. The agreement gives the OTT service...

JohnWallStreet: NBA’s Jersey Patch Program

The NBA’s jersey patch program – introduced in 2017 as a 3-year pilot – has been an “overwhelming success” from both the league and the advertisers’ perspectives.

JohnWallStreet: 90s Sneaker Brands Re-Enter Basketball Space

Performance shoe styles remain out of favor, but that hasn’t prevented a host of companies from re-entering a declining U.S. basketball market in 2018. Back in March, Puma announced its...

JohnWallStreet: NHL Introduces Player and Puck Tracking Technology

The NHL introduced player and puck tracking technology to fans, for the first time, at January’s All-Star Game - software capable of calculating the speed at which players skate, the distance each travels throughout the game and shot speed.

Give us the Cheez Please!

Some bowl games are by and large just absolutely shameless with their branding, while others are so out of left field that they're downright adorable in their craziness. College Football...

JohnWallStreet: U.S. Justice Department Altered Position on Walt Disney Company’s Acquisition

The Justice Department’s change of heart could end up saving Disney billions.

Anheuser-Busch Makes Agreement with MLB to Start Allowing Current Players to Appear in its...

Watching a baseball game on television means you don't hear the familiar refrain, "Get your Ice-Cold Beer here!" from concession workers coming from the crowds. And you don't see...

JohnWallStreet: F1 Has Announced Partnership with Interregional Sports Group

Formula One has announced a sponsorship and data rights partnership with Interregional Sports Group that will enable the development of a live in-race betting platform. The 5-year deal, worth at...

JohnWallStreet – Early Entrants: Episode 1

Disney is exploring avenues to enter the sports betting space.

Serena Williams Totally Rocks at the US Open with a Tutu

Just one week after it was revealed that the head-turning and headline-grabbing active wear new mom Serena Williams wore at the French Open this year would be banned next...

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