Burn! Jeopardy! Throws Shade to Lions with Super Bowl Clue

During the first round of play, the $600 clue in the category “Predictions by 2030” mocked the Lions’ long-running lack of success with winning the NFC North or a playoff game.

JohnWallStreet: Memorabilia Market Worth Billions

It’s been estimated that the total value of the U.S. sports memorabilia market is worth an $5.4 billion annually. That figure includes the total gross merchandise volume from eBay, independent auction...

MGM Inks Another Major Deal To Become Official Sports Betting Partner Of The NHL

The NHL announced Monday that MGM Resorts will become its official sports betting partner in a multiyear marketing and data agreement. As the league’s first sports-betting partner, MGM Resorts will be able to use official NHL...

JohnWallStreet: Has Fortnite Reached Peak Viewership?

StreamElements published a report indicating that Fortnite streams have “reached peak viewership”, after the number of hours watched on Twitch, declined -30% over a recent 2-month period.

JohnWallStreet: Showtime Fight Between Deontay Wilder and Tyson Fury Tracking to Surpass 300K Buys

Showtime has yet to release the final viewership figures for their December 1st boxing match between Deontay Wilder and Tyson Fury, but The Ring’s Mike Coppinger has reported that the fight is tracking to “surpass 300K buys.”

The Impact of Live Social Content on Sports Marketing

The roar of the crowd hit a fever pitch at Oracle Arena this week as the Golden State Warriors shared Instagram Stories live on the jumbotron with fans – becoming the...

JohnWallStreet: College Football to Experience Dramatic Rise in Naming Rights Deals

College Football to Experience Dramatic Rise in Naming Rights Deals

JohnWallStreet: NFL Owners, League Execs Concerned about Chargers Viability in Los Angeles

It’s been reported that “a major discussion topic among NFL owners/executives” is “the Chargers’ long-term viability in LA.” While the talks are have been characterized as “private conversations”, there is...

JohnWallStreet – Early Entrants: Episode 1

Disney is exploring avenues to enter the sports betting space.

What Sport Can Teach us About the Power of Vulnerability – Part 2

Let's explore the role of vulnerability in marketing. Where aspiration once ruled it is now relatable and raw human content that is cutting through. With Australia's sporting obsession, our elite...

Stay connected