The Importance of the Super Bowl’s Digital Marketing Sidecar

Maximizing the digital footprint of Super Bowl advertising campaigns extends much further than simply posting television ads to YouTube. In order to effectively take advantage of the huge amount...

The Big Brands at Wimbledon, and Andy Murray’s Socks

When we think of Wimbledon, there are certain brands that spring to mind: Pimm's, Lanson, Robinson’s, Rolex. Perhaps less obvious, but no less important, are the brands of the...

Hurdling for Hamburgers and Other Mixed Messages

As a former athletics coach, my mum has been left perplexed by the sponsorship partners of the upcoming Olympics. ‘What on earth does McDonald’s have to do with sport?’...

Live Moments: Olympic Gold in Digital Advertising

There is nothing like the thrill of Olympic excellence and victory to bring tears to the eyes of even the most reserved hearts. As we watch the world's...

Rio 2016 and the Future of Broadcast Sports Marketing

Did you catch the U.S. women’s gymnastics team win the gold in Rio? And if so, did you watch it on a desktop, your phone or the TV? ...

Stay connected

95,780FollowersFollow
120,274FollowersFollow