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Fans Come First: How Mobile and Data are Changing the Future of Sports

Sports is one of the biggest businesses on earth. Where there’s a team, there’s a huge and fanatic following. But as game days become less about TV sets and...
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Winning & Building Your Own Brand with Venus Williams

What does it take to be a champion on the field and in the field of business? Olympian and Tennis Icon Venus Williams is not only one of the...

The Impact of Live Social Content on Sports Marketing

The roar of the crowd hit a fever pitch at Oracle Arena this week as the Golden State Warriors shared Instagram Stories live on the jumbotron with fans – becoming the...

F1 and the NFL Need to Embrace the Growing Opportunities of Sports Sponsorship

Even in the age of social media and instant connection between sports stars and their fans, some rights holders could do more when it comes to realising the true...

Why The Super Bowl Is The Ultimate Opportunity for Brand Collaboration

By Brady Sadler, EVP, Growth & Innovation, GYK Antler Marquee events like the Super Bowl are rare times when people actively look forward to commercials. But with the cost of a...

Upon Further Review, Costly Super Bowl Ads Don’t Drive Sales or Brand Lift

If a brand is looking to make a splash, there’s no better way than running an ad during the Super Bowl, which this year will cost $5 million for...

The Moment That Marketers Live For

When 7-year-old Joseph Perez asked Tom Brady at Super Bowl LI Opening Night, “who is your hero?” he probably wasn’t expecting the veteran quarterback to tear up in response....

Success Without a Plan: The Super Bowl Halftime Show Paradox

The Super Bowl halftime show holds a strangely unique and enviable place in culture, one that no other annual event can really emulate. It blends so many different entertainment...

Should Sports Brands Speak Out on the Muslim Ban?

When President Trump’s executive order suspending travel to the U.S. from seven Muslim-majority countries was announced on January 27th, news and social media erupted with strong commentary. Among those...

Super Bowl LI : Game Plan for Advertisers

We are less than a week out from one of the largest advertising events of the year – the Super Bowl. We all know the Super Bowl veterans, such...

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