F1 and the NFL Need to Embrace the Growing Opportunities of Sports Sponsorship

Even in the age of social media and instant connection between sports stars and their fans, some rights holders could do more when it comes to realising the true...
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Kuno Becker, Gaz Alazraki and Oribe Peralta: Celebrities as Disruptive New Media (part 3)

Hear Kuno Becker, Gaz Alazraki and Oribe Peralta talk about the importance of celebrities and influencers to communicate brand messages to generate meaningful engagement with their respective audiences on...
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JohnWallStreet: ESPN+, Exclusive Broadcast Partner of UFC through 2025

The UFC has agreed to a deal with ESPN that will make ESPN+ the exclusive broadcast partner of the promotion’s PPV events through 2025. The agreement gives the OTT service...
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JohnWallStreet: Lawsuit Could Result in NCAA Adopting Olympic Model

U.S. District Judge Claudia Wilken will hear the case of Martin Jenkins (former Clemson football player) v. NCAA in December and determine if the NCAA’s system of capping the...
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How Snapchat Brings Fans The Sports Moments That Matter

Hear from Snap’s VP of Content, Nick Bell, about how Snapchat is becoming the platform that has figured out how to work with every major player in the sports landscape, and takeaways from the 2018 Olympics, the World Cup and other major moments.
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Gaming as an Ad Experience

This panel of industry leaders will discuss campaigns they’ve watched become huge successes, activations and metrics that have shocked us all, and what we can expect to see in the future.
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Victor Cruz in Conversation at AWLATAM 2018 (part 1)

NFL Pro Bowl Receiver Victor Cruz sits down for a fireside chat on his career and what's to come at Advertising Week LATAM 2018. https://vimeo.com/259999388 https://vimeo.com/260001971
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Revealing The Modern Gamer — She’s Not Who You Think He Is

While gamer stereotypes continue to persist, there’s a whole new generation of gamers who live to tell a different story.

JohnWallStreet – Early Entrants: Episode 6

While it’s reasonable to assume DirectTV Now would be the front-runner to acquire the broadcast streaming rights, multiple sources tell JohnWallStreet that the NFL “is leaning in to Amazon’s pitch.”
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JohnWallStreet – Early Entrants: Episode 1

Disney is exploring avenues to enter the sports betting space.

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