Fans Come First: How Mobile and Data are Changing the Future of Sports


Sports is one of the biggest businesses on earth. Where there’s a team, there’s a huge and fanatic following. But as game days become less about TV sets and living rooms, how do teams, brands and content creators get in on the action and really connect with fans? The smart players are kicking off the future, turning to mobile and data to activate new experiences that make the small screen a vital part of every big game, wherever and however the fans are watching.

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