Remember when it was a big deal that Tony Romo, Quarterback of the Dallas Cowboys was dating singer Jessica Simpson?
During the first round of play, the $600 clue in the category “Predictions by 2030” mocked the Lions’ long-running lack of success with winning the NFC North or a playoff game.
As more and more non-endemic sponsors pour money into esports, brands are demanding similar metrics to their traditional sports sponsorships measurement.
StreamElements published a report indicating that Fortnite streams have “reached peak viewership”, after the number of hours watched on Twitch, declined -30% over a recent 2-month period.
BODYARMOR, the fastest-growing sports drink in the category, today announced that the brand will become the Official Sports Drink of NCAA championships, including March Madness, beginning in 2019.